Thursday 26 November 2015

From Lyrics to Music Video Visualisation



Stages of production






The initial idea - premise, pitch, synopsis, treatment

Analysis - intertextual reference, postmodernity, auteurism, ideology, representation

Visualising process - mood board, storyboard

Script - original script, script with director's notes

Pre-filming prep - collating resources, casting, shot list, equipment list

Recce shoot - risk assessment, location scout, rehearsals

Production - camera, lighting, sound, production design, acting, chain of demand, rushes

Post-production/editing - rough cut, effects, grade and colour

Distribution and marketing - social media, press coverage, finding an audience, targeting sales

Thursday 19 November 2015

Today's lesson

Objective: to consolidate learning after the practice exam

- Discussion and in-depth evaluation of a pupil's exam paper
• Mind map of genre conventions – choose a genre to research in depth, mise-en-scene of an example music video, discuss typical iconography/symbolism/motifs of genre, discuss intertextual influence and relevant sub-generic movements
• 1:1 tuition with each pupil on their exam (Monday)
• Blog to-do – catch up on missing links (keep going)
• Reflection on feminism, media representation and introduction to Marxism (create a blog)

Monday 16 November 2015

Postmodernism and Ideology

Objective: to deconstruct the representation of ideology
in relation to gender, politics and news broadcasting

Key terms
Sensationalism
Propaganda
Ideology
Representation




Task: Create a brief evaluation in order to answer
these questions applying the key terms appropriately.



Introduction: Media representation has a massive part to play
in the molding and conditioning of people in society.
Consider recent reports on 'terrorism' along with the
representation of women in media and evaluate how propaganda
can have a positive or negative impact on society.



Research Resources:









Key questions:

What responsibility does mass media have in
shaping the ideologies of its audience?

How has media sensationalism affected the politics of society?

How could feminist critique of media representation
be seen as an example of positive propaganda?

What influence could you have to change the frame of media representation?


Advanced question:

How does postmodernism and ideology relate to each other in this instance?

Thursday 12 November 2015

Today's task

Objective: to evaluate your progress and set targets for improvement



A -  Give yourself a specific WWW and EBI evaluation of your PPE exam in Media today

1a = Pre-production evaluation
1b = Genre analysis of music video project
2 = Textual analysis of postmodern media

B - Identify targets for blog development and production planning

C - Choose one new film and one new music video to watch over the next week and write a review of each in relation to postmodern concepts

D - Class development - structuring your exam response - criteria check

Tuesday 10 November 2015

Revision Guide

If you are reading this, then you are actively preparing for your exam this week!



For this week's PPE Exam, please bring in one sheet of notes to help you with each question. 

Revise:

1a) Pre-production files. (check your own blog)

1b) Genre theory (Click here for useful resource)
Andrew Goodwin's 6 key features of a music video (see previous blog).

2) Post-modern mind-map (check your own blog)
Film and music video clip examples (see Mr Cole's example blog)
Structured textual analysis PEEL paragraph writing technique (check attachment below)

See attachment for more:


Good luck and happy revising!

Sunday 11 October 2015

Mid-Term Progress Outline

Assignments and Key Terms Developed:




Mid-Term Progress Check


Narrative Theory
- Todorov, Propp, Levi-Strauss



Example evaluation

Example textual analysis of one shot in 'The Chemical Brothers - Let Forever Be' music video



Artist/Song: The Chemical Brothers - Let Forever Be
Director: Michel Gondry
Year:1999






The overexposed medium shot of seven dancers holding up increasingly sized printed cardboard cut-outs one of the dancers' faces illustrates a post-modern simulation of character, and an homage to Andy Warhol's 'Campbell's Soup Cans' where repetition is used for conceptual artistic effect. The copy-of-a-copy-of-a-copy style is one of Gondry's favourite effects in his works, also reminiscent of Kylie's 'Come Into My World' music video (intertextual reference) where doppelgangers of Kylie appear on a carousel-like repetition of the same sequence with slight alterations. The audience appreciates the whimsically absurdist spectacle that Gondry specialises in. Gondry may be an acquired taste and not every audience member will appreciate his style, but it is clear that he has cult appeal in counter-cultural institutions, for a distinctive aesthetic and ambitious use of props and staged mise-en-scene.

Example application of Andrew Goodwin's 6 key features of a music video

Video Selection: UNKLE - Rabbit In Your Headlights (feat. Thom Yorke)
Director: Jonathan Glazer; Actor: Denis Lavant; Year: 1998

Video synopsis

A man wearing a heavy parka walks along the middle of the road in a busy car tunnel. He mumbles, shouts incoherently and seems to be losing his mind. Cars honk and swerve out of his way. One car crashes into him and continues to drive off. The man gets up and starts walking again as if nothing has happened. Another car hits him and watches with contempt as man rolls on the floor. He gets up again. Cars swerve until one car tries to help him, but the man ignores them until they drive off. The man becomes increasingly crazy, shouting louder and grabbing his face. More accidents occur, some cars honk, some swerve, none stop. The man removes his parka and throws it to the ground. He is shirtless underneath. He has bruises and cuts. He stop and opens his arms in a crucifix-like position. A car hits the man, but this time, he stands unmoved and the car is destroyed on impact.


1) Genre characteristics
Ambient, electronic, alternative, trip hop - the video has 
monochrome visuals, a bleak style in an industrial modern context with a mysterious lead character.

2) Relationship between lyrics and visuals

"I'm a rabbit in your headlights"
Relates to the cars driving by in the tunnel.

"Christian suburbanite"
Relates to his crucifix-like posture at the end of the video.


"Washed down the toilet"
Relates to the lack of respect drivers have for the homeless man as if he is garbage.


"White worms on the underground"
Relates to being in a car tunnel, although the white worms are metaphorical.

"I'm losing my patience"Relates to the impatient drivers who mistreat the man in the tunnel.

"Sucking your soul away"
Relates to the poor treatment by the drivers towards the man, as if they are affecting his state of mind.

3) Relationship between music and visuals

Thom Yorke's lyrics are dreary and moody. The cinematography is also grey, drab and colourless. In the climactic scene of the video, the music swells in a loud rock anthem, echoing the moment of magic realism when the car impacts with the motionless man.

4) Demands of the recording label


Mo Wax Recordings / A&M Records Ltd. London  - Independent record label that encourages subversive meanings in music videos and wants to challenge the audience rather than adhering to the mainstream consumption of popular music.

5) Frequency reference to notion of looking

Passers-by stare at the unusual man walking in the tunnel. Point-of-view shots show drivers giving a direct address stare to the camera which is meant to represent the eyeline of the character walking. In one shot after he has fallen after being hit by a car, there is a high-angle direct address shot that shows the perspective of the hopeless victim looking at the malevolent attacker. The final shot where the main remains motionless in Christ-like pose whilst the car crumples into him on impact, he stares directly at the camera and at the viewer. Eye contact has a profound effect throughout the video.

6) Intertextual Reference

The track takes its title from the 1990 thriller film 'Jacob's Ladder' with its dialogue sampled in the song.

Video imagery is an homage to Alan's Clarke's 'Made in Britain'. In that film, the actor Tim Roth walks down a London tunnel shirtless whilst cars drive by honking their horns.

Important clips in relation to post-modernism

Postmodern Theory

What is modernism?
What is postmodernism?
Baudrillard - Ideas and Concepts
Examples of Intertextuality
What is a meta-narrative?
What is deconstruction?
What is semiotics?
What is post-structuralism?




Theorists

Lyotard - 'language games'
Baudrillard - 'simulacra and simulation'

Jameson - 'cultural logic' and 'structures of feeling'
Chomsky - 'manufactured consent'

Other related terms: 
Hall-of-mirrors/paradox, hierarchies of taste, bricolage, truth as merely a concept, alienated society, lack of causality (non-linear), pastiche, satire, parody, homage, magic realism, irony, hyper-reality, temporal distortion, artifice, authenticity, culture 'eats itself', Emperor's New Clothes effect, ambiguity of meaning, blurred boundaries, scepticism, aesthetics


Other important philosophical concepts to consider:

Feminism - Documentary - Miss Representation
Marxism - A Brief Introduction
Propaganda - What is propaganda?
Capitalism and Socialism - Crash Course
Perception is Believing - Crash Course
Ideology - What is a political ideology?


Postmodern films

Godard, Bazin and Truffaut's 'Cahiers du Cinema' influence on postmodernism:
Breathless, Band of Outsiders, The 400 Blows, 2 or 3 Things I Know About Her


'The Matrix' (1999) - Blue Pill or Red Pill
- simulacra and simulation
'They Live' (1988) - Sunglasses Scene 
- deconstruction, semiotics
Zizek, Ideology and 'They Live' (1988)
- deconstruction, semiotics, ideology
'(500) Days of Summer' (2009) - Expectations/Reality Scene 
- simulation
Analysis of 'Blade Runner' (1982) 
- simulacra and simulation
Why is 'Pulp Fiction' (1994) postmodern? 
- intertextuality, metanarrative, causality
'Pulp Fiction' (1994) - Dance Scene 
- intertextuality
'Dancer in the Dark' (2000) - Factory 

- pastiche/homage, bricolage
'Inception' (2010) - Ariadne Learns How To Build Dreams 
- hall-of-mirrors, metanarrative
'Fight Club' (1999) - The Things You Own End Up Owning You 
- culture 'eats itself', metanarrative
Analysis of 'Memento' (2000) by the director Christopher Nolan 
- metanarrative
Anatomy of a Scene of 'The Grand Budapest Hotel' (2013) with director Wes Anderson 
- hierarchies of taste
'Eternal Sunshine of the Spotless Mind' (2004) - Brain Scan Scene 
- self-conscious, hyper-reality
'Donnie Darko' (2001) - School Corridor Scene 
- intertextuality, bricolage
'The Truman Show' (1998) - Being Spontaneous 
- truth is merely a concept
'Shaun of the Dead' (2004) - Record Collection 
- intertextuality, parody
'Be Kind Rewind' (2008) - Montage 
- intertextuality, parody

Postmodern music videos

Madonna - Like a Prayer 
- bricolage, semiotics, deconstructing, subversive, simulation
Lady Gaga - Telephone 
- intertextuality, bricolage, hierarchies of taste
R Kelly - Trapped in the Closet Episode 1 
- parody, intertextuality, hyper-reality
Eminem - Stan 
- subversion, metanarrative, truth is merely a concept
Wiley - Numbers In Action 
- simulation, self-conscious, repetition
Radiohead - Just 
- cynicism, alienation, truth is merely a concept
UNKLE - Rabbit In Your Headlights 
- alienation, subversion, bricolage, magic realism
Taylor Swift - Shake It Off 
- cynicism, intertextuality, hierarchies of taste, semiotics
Beastie Boys - Sabotage 
- pastiche/parody, intertextuality, hierarchies of taste, bricolage
Fatboy Slim - Weapon of Choice 
- magic realism, hyper-reality, hierarchies of taste
Blur - Coffee and TV 
- culture eats itself, hyper-reality/simulation
Chemical Brothers - Do It Again 
- subversion, bricolage
Michael Jackson - Thriller 
- self-conscious, culture eats itself, metanarrative
Tyler, The Creator - Yonkers 
- subversion, metanarrative, simulation, hierarchies of taste
Courtney Barnett - Pedestrian At Best 
- subversion, hierarchies of taste, paradox
OK Go - Here It Goes Again
- bricolage, high concept
Kylie - Come Into My World 
- simulation, metanarrative, hall-of-mirrors, bricolage
Nicki Minaj - Anaconda 
- subversion, hierarchies of taste, bricolage, semiotics, hyper-reality
The Weeknd - Can't Feel My Face 
- hyper-reality, hierarchies of taste, hybridity, persona
Justin Bieber - Where Are You Now 
- hierarchies of taste, bricolage, culture eats itself
Faithless - Insomnia 
- metanarrative, simulation, subversion
Miley Cyrus - Wrecking Ball 
- subversion, semiotics, intertextuality, bricolage, hierarchies of taste, self-conscious, alienation, hyper-reality
Dresden Dolls - Coin-Operated Boy 
- bricolage, hierarchies of taste, semiotics, subversive, metanarrative, simulation
Justice - D.A.N.C.E.
- simulation, bricolage, culture eats itself, hierarchies of taste, self-conscious, deconstruction
Nirvana - Heart Shaped Box
- subversion, truth is merely a concept, culture eats itself, alienation, hierarchies of taste, self conscious
Blink 182 - All The Small Things
- parody, bricolage, culture eats itself
Rage Against The Machine - Sleep Now In The Fire
- counter-propaganda, deconstruction, subversion, simulation

Postmodern comedy

Stewart Lee - Joe Pasquale joke
Demetri Martin - Flip Chart
Daniel Kitson - Maverick
The Colbert Report - Interviewed by Bill O'Reilly
Between Two Ferns - Zach Galifianakis (host), Barack Obama (guest)
Nina Conti - Ventriloquist Sketch
Flight of the Conchords - Hiphoppapotamus
The Office - David Brent's Dance
Monty Python - He's Not The Messiah
SNL Sketch - Poehler and Fey as Clinton and Palin
The Daily Show with Jessica Williams - The Hate Class of 2015

Introductory Resources for St. Anne's A2 Media Pupils 2015/16

Click on the following links for helpful resources related to your study and development:



1 - A2 Media Studies Booklet

2 - Textual Analysis Template

3 - Storyboard Template

4 - Portfolio To Do List

5 - Ideology Graph

6 - A2 Media Spec Overview